The Values Canvas is made up of three pillars: People, Process, and Technology. The People pillar contains three elements: Educate, Motivate, and Communicate. 

In this case study we focus on the second of the three People elements: Motivate. In this element, we are looking to fill the need to cultivate a company culture that fosters active participation in Responsible AI practices and ethical decision-making habits. A Motivate solution is then any business motivator designed to positively reinforce the habit of engaging with ethics and Responsible AI practices.